Rakuten Ventures into Military Tech, Backs Ukrainian Weapons Startups

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2025-05-21 02:25:02

Japan’s e-commerce giant Rakuten, often dubbed the ’Amazon of Japan,’ has made a surprising pivot by supporting Ukrainian weapons technology at a major military trade show. The company clarified it won’t immediately enter the defense industry, but the MOVE aligns with Prime Minister Shigeru Ishiba’s pro-U.S. defense stance.

The announcement marks a stark departure from Rakuten’s traditional retail image, raising questions about the convergence of e-commerce and military technology. While drones and diapers may seem incongruous, the shift reflects broader geopolitical undercurrents in Japan’s defense policy.

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